graphic design, web design, utah, design

A professional graphic designer / web designer located in Northern Utah.

My mission? To create innovative, exciting concepts and designs that exceed expectations.

graphic design, web design, utah, design
graphic design, web design, utah, design

Services

identity, branding

Identity

A well-designed logo will represent and promote those qualities you want people to associate with your business.

  • Logo Design
  • Brand Development
  • Business Cards
  • Letterhead
websites

Web

Beautiful websites that are browser compatible and can be designed for desktop, tablets, and mobile devices.

  • Website Design
  • Landing Pages
  • Site Content
  • Hosting Services
graphic design

Marketing

From flyers and posters, to banners and billboards. You name it, we can do it. Nothing is too big or too small.

  • Brochures
  • Social Media
  • Packaging Design
  • Styleguides
logos, illustration, packaging design, photography

Other

Lets face it, we all have deadlines and time is money. Your project completed and done right, in less time.

  • Customized Apparel
  • Vinyl Signs/Banners
  • Photography
  • Digital Publishing

"Genuine creativity isn’t about ideas. It’s about translating ideas into ingenious products, services and solutions." - Michael Schrage

graphic design, web design, utah, design

About

Brian

Brian Christensen

Designer - Graphic and Web

I am a professional multi-disciplined designer and keen learner with a great passion for the work that I do. I enjoy the opportunity to be a part of exciting, unique, sometimes strange projects, and to meet and work with amazing people.

I was born and raised in Utah, and currently live in Smithfield, Ut. I enjoy the outdoors, spending time with family and friends, taking road trips and traveling. I also like learning new things, being creative, and helping people.

I am a graduate of the Graphic Design program at Salt Lake Community College. My design experience includes brochures, advertisements, logos, product packaging, posters, banners, signs and websites. I am proficient with industry standard software including Photoshop, Illustrator, InDesign, and HTML/CSS.

I take great pride in the design work I create, always taking into account the intended use, audience, the project goals and objectives. I am a creative, reliable, detail-oriented designer. My focus is on building positive partnerships with clients by providing unique insights and quality design.

We love creating innovative, effective strategies for our clients. We make difficult things easy, but never take anything lightly.

graphic design, web design, utah, design

"In The Know"

Design Checklist

Design Checklist

| Design Info |

Providing as much information as possible will greatly assist the process of developing designs for your project that will be appropriate, unique and effective.

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checklist

Design Checklist

What clients should provide their designer.

Providing as much information as possible will greatly assist the process of developing designs for your project that will be appropriate, unique and effective.

DESIGN REQUIREMENTS - Decide on the full scope of the project before starting (e.g. website, logo, business cards etc). What is the desired "look & feel" (e.g. modern, minimal, fun)? Include any set specifications, ideas or inspiration (e.g. websites or designs that you like). If your project needs to reflect existing design work, include samples.

PURPOSE OF THE PROJECT - What is the goal of the design project? (e.g. identity/branding reinforcement, grow client base, increase marketing).

TARGET MARKET - Give as much information as you can about the age, gender, income, tastes, employment, geography and lifestyle of those you wish to reach.

BUDGET - Knowing the client’s budget allows the designer to establish what they will be able to realistically achieve for the money, and to perhaps suggest a range of options.

DEADLINE - Set a deadline and allow plenty of time for the design work to be done. Take into account the various stages of the design project (e.g. consultation, concept development, production, proofing, printing and delivery).

CONTENT - Text, images, video and any other content should be provided in its final form, with no revisions necessary before work commences. Images should be "high quality" (i.e. logos=vector format: .eps or .ai, images=300dpi). Any changes which have to be made, or content provided by the designer will cost time and money.

COPYRIGHT INFORMATION (Third Party Content) - Who owns the content, what permission has been obtained to use it, and will attribution be required? When providing content sourced from someone else, it’s crucial to also provide information on the legal permissions which have been obtained for use of the material (if any are required). If attribution is required, the details should be provided before work commences.

Identity/Branding

Branding, Identity & Logo

| Design Info |

Your Brand is the most important part of your business. It represents the perceived image of your product or business, supported by your identity and logo.

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branding

Branding, Identity & Logo

A visual representation of a company.

Your Brand is the most important part of your business. Brand, identity and logo design are three overlapping concepts that are used to refer to a visual representation of a company. Your brand represents the perceived image of your product or business, and is supported by your identity and logo.

Brand - The personality of your business. Your brand comprises the overall image of your company, as perceived by your audience. Everything your company owns and produces, from visual design to its culture, shapes those external perceptions.

Identity - Identity is one major piece of corporate branding, and it encompasses the visual elements used within your company. Examples include logo, business cards, stationery, signage, brochures, packaging and other print collateral, usually assembled within a set of “brand guidelines” which help preserve the integrity of your brand, and keep it recognizable to your audience.

Logo - A logo is a recognizable and memorable mark that identifies your business. A well-designed logo will represent and promote those qualities you want people to associate with your business. Rather than a literal representation of what your business does, a logo represents or conveys a concept or meaning.

Logo Design

Logo Design

| Design Info |

A logo is the centerpiece of your branding strategy. It defines not only your “look and feel”, but the emotive qualities that underscore who you are as a business.

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logos

Logo Design

What are the different types of Logo Design?

A logo is the centerpiece of your branding strategy. It defines not only your “look and feel”, but the emotive qualities that underscore who you are as a business. Your logo should instantly communicate that message in a way that connects with your target audience.

Brand Mark - A brand mark logo features a visual design or symbol. They're ideal for large companies, as they can be understood by consumers that speak any language. As they don't give the company's name, they're not advisable for small companies who lack national brand awareness or have no plans to expand multi-nationally.

Wordmark - A wordmark logo features only text elements. They are a great choice for small companies wanting to focus on name recognition and increase brand awareness. They work best for businesses with distinct, memorable names. They can add a sense of sophistication to a brand.

Lettermark - A lettermark logo features a company's initials. It's a great way to make a company with a long name more memorable. These logos also make an impact in a relatively short amount of space.

Combination Mark - The most common type of logo featuring a combination of brand mark and wordmark logos. They spell out the name of the comany, which aids in brand awareness, and reinforces this with a visual symbol. This versatile logo can work as a complete unit, or with the text or symbol separated as your company grows.

Emblem - An emblem logo features text inside a symbol. These logos are traditional and present companies that use them as industry leaders. They aren't as versatile as many logos, as thier elements can't be separated, but they are space efficient.

Many brands often have a version of each type of logo giving them versatility when using their logo in various space constraints. These brands have an approved symbolic logo, wordmark and combination logo that each have defined roles and uses. Some brands also evolve their logo over time. For example, Starbucks recently simplified their logo by dropping the type. They have enough brand recognition for a symbolic mark to stand alone.

Selecting the correct type can be critical.

While there are an infinite number of variables that are possible with any identity design project, and many company logos ‘straddle’ the various types, most design ‘treatments’ will fall into one of the above catagories. While these categories are certainly not to be viewed as absolutes, and many logos have the features of several types, this is a fairly basic overview for those new to the logo design process. Each logo type has it’s merits, while others have disadvantages. Some types are more appropriate for certain market segments than others. By being familiar with the different versions, and their strengths and weaknesses, you can make an educated decision on which logo type is more suited to your requirements.

Brand Mark Logos

Wordmark Logos

Lettermark Logos

Combination Mark Logos

Emblem Logo - Evolved

graphic design, web design, utah, design

Contact Us

I'm currently accepting new client projects, and look forward to serving you.

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